If you’ve ever visited a website and wondered why it was on the first page of Google but not found it appealing or useful, you’ve experienced the power of quality content. Sure, there are some SEO tricks out there, but as more websites adopt “white hat” practices as their SEO strategy, those that aren’t providing […]

Optimization of your website is a process that involves a number of factors. A good website needs to be optimized not only from a technical point of view but also a business point of view. Optimization is not just about making your site attractive to search engines; but more importantly, it is about making it […]

If you’re looking for a place to get started in online marketing, one of the most important platforms you could consider is YouTube. It’s not just a place where you can watch funny cat videos, there are also plenty of ways to use this platform to promote your business and build a strong following. Check […]

As marketing agencies evolve and expand their services, it’s important for them to develop a brand that rings true with clients and prospective clients. What might be your agency’s niche? How can you build a consistent brand that resonates? For a quick guide on how to build a brand for your marketing agency, see this […]

With search engine optimization being such a major part of internet marketing, it’s important that you choose the right SEO firm for your business. To help you make the right choice, Katexs gives five key questions to ask when choosing an SEO company in your local area. 1. What SEO tactics will the SEO Company […]

When you’re a small business, you want to make the most of your marketing budget. You want to find a digital marketing agency that can help drive more leads and sales. But it’s not always easy to navigate the world of digital marketing agencies. In fact, there are many pitfalls. For example, if you’re looking […]

BRANDING There’s no doubt that brand recognition is vital for small businesses. People want to buy from trusted companies, and the right branding can help you become the go-to solution in your market. Branding isn’t just a logo on your website, though — it’s an all-encompassing marketing strategy that extends to every aspect of your […]

IMPROVING THE BUSINESS YOU STARTED Advertising requires an investment of money or other resources to communicate a message to a large audience. Such communication requires the prior organization of a large audience. In the past, companies and their advertising agencies would use their own channels to spread their messages to customers effectively. This included many […]