Digital Marketing Agency

Kevin Herring

When you’re a small business, you want to make the most of your marketing budget. You want to find a digital marketing agency that can help drive more leads and sales. But it’s not always easy to navigate the world of digital marketing agencies. In fact, there are many pitfalls. For example, if you’re looking for an agency that can take on all aspects of digital strategy, you might be surprised by the results. Here are three common mistakes that small businesses make when hiring a digital marketing agency — and how to avoid them.

There are three common pitfalls that small businesses make when hiring a digital marketing agency

The first is choosing to go with the cheapest option. While this might seem like a good idea at the time, it might end up costing you more in the long run because you’ll get less of what you’re actually paying for.Suppose you hire an agency to produce 25 social media posts that target the alt-market. To the agency, this is free traffic. To you, it’s an expense, and you might end up with lots of poor-quality traffic. Do your research: what doesn’t work? We’ve identified five types of topics that don’t work for social media, and these could help you decide if a particular phrase or acronym isn’t a good fit for your site.


When your niche isn’t useful to these people Subtargeting is where you target people who aren’t your ideal target market. This practice is popular among makeup brands. You’re likely not going to give makeup to a student who is interested in makeup and that probably isn’t who you are looking to target

Expect low quality

There’s a high chance of sending traffic where you don’t want it. There’s a high chance of poor-quality traffic when you’re looking for social media traffic from individuals. While the idea of exchanging high-quality traffic for low-quality traffic sounds great at the time, it might not actually turn out how you hoped. For example, when you’re looking for social media dollars, you might choose a niche that the only ones interested are local businesses. Since these people don’t care about social media, your business won’t be relevant. As a result, you’ll get traffic from people you don’t want, who will either ignore your business, or buy your competitors products or services instead.

Don’t use creatives

They aren’t necessarily the best fit. Most small businesses prefer to hire an agency that already has a social media team, and goes with exactly that. But it doesn’t mean you can’t find creatives who are great at content creation.

It’s important to have realistic expectations of what a digital marketing agency can do for your business before you start working with them

A digital marketing agency can do many things for your business but they can’t do everything and they can’t do it all for free. The most important thing to understand is what a digital marketing agency can do for your business. Rather than focusing on all the potential tools and features, focus on the key features you need. You need to know how the digital marketing agency can help grow your leads and sales. For example, you need to know what keywords your website or social media profiles cover. Keywords are terms people search for to find a specific topic. An agent can help you learn what online users search for and determine what keywords your audience uses. This helps small business target their best keywords for traffic

Keyword Research

Questions to ask your client’s employees How your employee is answering your questions about keywords could influence the answer you get from the SEO experts and other potential agencies looking at your site. Ask that person to maintain a spreadsheet of all the questions your employee answers related to keywords. In this way, with the help of your employee, your agency will have a documented list to target. Be sure to ask the right questions!

Content Marketing Strategies

Key phrases to research and share Popular content marketing topics and where to find them Most businesses use search engines like Google or Yahoo to find business ideas. To search for ideas, small companies look in the internet under popular topics. You also want to do your own keyword research since your business may have existing content around a key phrase

To summarize, research content topics or industry terms to find a content marketing strategy. After you’ve considered some content marketing ideas, focus on who works at your organization and their areas of expertise.

A digital marketing agency might not be the best fit for every business, depending on your business goals, resources, and more. But if you’re looking to expand your reach online in multiple ways, it might be right for you!

Kevin Herring says that if you want to grow your business, you have to be willing to invest in it. A digital marketing agency can provide you with a range of services that can help you reach new customers, increase traffic to your site, and more. But that doesn’t mean you have to hire one if you don’t want to. Use this guide to understand what keywords to use, how to talk about your industry with search engines, and more

Interviewing The Wrong Candidates

If you want to field a range of different calls and responses, it can be hard to find the right person. You might hire the first person who calls back, or you might not get a response at all. That’s a common mistake small businesses make when they hire a digital marketing agency. You might not even think about reaching out as a follow-up until you hear back from the person you chose.

Get Books By Mail

With many small business owners worried about the time it takes for a book to get to their doorstep, or the costs of shipping, setting up a print-on-demand (POD) store often requires extra marketing. One way to create more awareness of your publishers is to push an extra button, and get books by mail — digitally inbound folders. Because smaller authors thrive on digital distribution, they love the idea of selling books right to their customers. Search engines like Amazon, Barnes & Noble, and American Booksellers will honor all shipping and fulfillment plans that are set up with a partner like Book Server or Lulu l eart


If you’re an e-commerce or lead generation platform, you don’t want your website to be full of outdated, irrelevant links. To keep users on your platform, you want to make sure they can find exactly what they need. That’s why it’s a good idea to use SEO to make sure that the right keywords and phrases show up in search engines — and don’t show up in irrelevant places.

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