| Number of Networks |
Google Adwords |
Google Adwords + Bing Network |
Google Adwords + Bing Network + Taboola |
Google Adwords + Bing Network + Taboola + Outbrain |
Google Adwords + Bing Network + Taboola + Outbrain + Amazon DSP |
| Targetted Location-Country or City |
1 |
2 |
3 |
5 |
10 |
| Targetted Language Considered |
English Only |
any 2 |
any 3 |
any 4 |
any 5 |
| Number of Targeted Keywords |
Up to 100 |
Up to 300 |
Up to 500 |
Unlimited |
Unlimited |
| Minimum Ad Budget |
UPTO 1000 USD |
2000-3500 USD |
UPTO 5000 USD |
UPTO 8000 USD |
UPTO 10000 USD |
| Country Targeting |
1 |
3 |
5 |
10 |
unlimited |
| Total number of Campaigns |
Up to 2 |
Up to 5 |
Up to 10 |
Unlimited |
Unlimited |
| Total number of Ad Set |
up to 5 |
up to 20 |
Up to 40 |
Unlimited |
Unlimited |
| Total number of Ad Copies |
Up to 15 |
Up to 40 |
Up to 100 |
Unlimited |
Unlimited |
| Number of Quality Leads generated |
upto 50 leads |
upto 100 leads |
upto 200 leads |
upto 350 leads |
upto 500 leads |
| number of phone calls generated |
Up to 10 |
Up to 20 |
Up to 50 |
Up to 100 |
Up to 300 |
| Number of lead through chat generated |
Up to 50 |
Up to 70 |
Up to 150 |
Up to 250 |
Up to 500 |
| no of landing pages covered |
1 |
3 |
5 |
unlimited |
unlimited |
| Initial Accounts Analysis |
| Keyword Research |
up to 20 keywords |
Up to 50 |
up to 100 |
upto 200 |
upto 300 |
| Competitor Analysis |
Up to 5 |
Up to 10 |
Up to 15 |
Up to 20 |
Unlimited |
| Analytics Setup |
Yes |
Yes |
Yes |
Yes |
Yes |
| User Sentiment & Behavior Analysis |
Yes |
Yes |
Yes |
Yes |
Yes |
| Campaign Setup & Optimization |
| Text Ads/ETA |
Up to 5 ad copies |
Up to 20 ad copies |
Up to 50 ad copies |
Unlimited |
Yes |
| Banner Ads/Display ads |
no |
Up to 10 Ad copies |
Up to 10 ad copies |
Unlimited |
Unlimited |
| Video Ads (Video Provided by client) |
no |
Up to 2 Ad copies |
Up to 10 Ad copies |
Unlimited |
Unlimited |
| Shopping/PLA Ads (based on your products/services) |
no |
No |
Custom |
Unlimited |
Unlimited |
| Smart Search Ads |
Up to 5 ad copies |
Up to 4 ad copies |
Up to 10 ad copies |
Unlimited |
Unlimited |
| Smart Display Ads |
no |
no |
Up to 10 ad copies |
Unlimited |
Unlimited |
| Gmail Ads |
Up to 5 ad copies |
Up to 4 ad copies |
Up to 5 ad copies |
Unlimited |
Unlimited |
| Mobile App Campaigns |
no |
No |
Up to 5 ad copies |
Unlimited |
Unlimited |
| Remarketing |
no |
No |
Yes |
Yes |
Yes |
| Geo Targeting Setup |
yes |
Yes |
Yes |
Yes |
Yes |
| Conversion Tracking |
yes |
Yes |
Yes |
Yes |
Yes |
| Keyword Optimization |
up to 10 keywords |
Up to 30 keywords |
Up to 50 keywords |
upto 80 keywords |
above 100 keywords |
| Keyword localization |
Up to 1 languages |
Up to 3 languages |
Up to 5 languages |
Up to 8 languages |
upto 12 languages |
| Ad copy Optimization |
Up to 15 |
Up to 40 |
Up to 100 |
Unlimited |
Unlimited |
| Keyword Bid Optimization |
Up to 15 |
Up to 40 |
Up to 100 |
Unlimited |
Unlimited |
| ROI Analysis |
No |
Yes |
Yes |
Yes |
Yes |
| A/B Testing |
No |
Up to 15 |
Up to 30 |
Up to 50 |
Up to 100 |
| Copywriting & Design |
| Custom Content Creation – Burp.Content |
Up to 1 language |
Up to 2 languages |
Up to 3 languages |
Up to 4 languages |
Up to 5 languages |
| Custom Advertising Images – Burp.Design |
Up to 5 |
Up to 10 |
Up to 20 |
Unlimited |
Unlimited |
| Landing Page Usability |
| Mobile Compatibilty Modification |
Up to Consultation |
Up to Consultation |
Yes |
Yes |
Yes |
| Promotional Landing Page Design |
No |
No |
Yes |
Yes |
Yes |
| Promotional Landing Page Optimization |
Up to Consultation |
Up to Consultation |
Yes |
Yes |
Yes |
| Promotional Landing Page A/B Testing |
No |
No |
Yes |
Yes |
Yes |
| Conversion Optimization |
| Enquiry Pages Review & Suggestion |
Yes |
Yes |
Yes |
Yes |
Yes |
| CTA Optimization |
Up to 5 |
Up to 10 |
Up to 20 |
Up to 40 |
Up to 50 |
| Enquiry Form Optimization |
Yes |
Yes |
Yes |
Yes |
Yes |
| Thank you Page Optimization |
Yes |
Yes |
Yes |
Yes |
Yes |
| Conversion Tracking |
| Web Form Conversion Tracking |
Yes |
Yes |
Yes |
Yes |
Yes |
| Sales Funnel Track Setup |
No |
No |
Yes |
Yes |
Yes |
| Lead Tracking |
| Web lead phone calls tracking |
Up to 10 leads |
Up to 20 leads |
Up to 50 leads |
Up to 100 leads |
Up to 300 leads |
| Web lead phone calls transcription |
No |
up to 10 leads |
up to 30 leads |
Up to 50 leads |
Up to 200 leads |
| Channel Specific Call Tracking |
No |
No |
Up to 20 leads |
Up to 50 leads |
Up to 100 leads |
| Access to Burp.Dashboard |
| Burp Data Viewer – Custom Dashboards/Data Views |
Yes |
Yes |
Yes |
Yes |
Yes |
| Burp Lead Tracker – Tracks website leads & phone calls |
Yes |
Yes |
Yes |
Yes |
Yes |
| Reporting |
| Dedicated Account Manager |
Yes |
Yes |
Yes |
Yes |
Yes |
| Standard Monthly Report |
Yes |
Yes |
Yes |
Yes |
Yes |
| Heat Map/Usability Report |
No |
No |
Up to 10 & 1000 views |
Up to 30 & 10000 views |
unlimited |
| Burp Advanced Data Report |
Monthly |
Monthly |
Fortnightly |
Fortnightly |
Weekly |
| Consultation Calls |
Yes |
yes |
Yes |
Yes |
Yes |
