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SEO OPTIMIZATION

Kevin Herring

Optimization of your website is a process that involves a number of factors. A good website needs to be optimized not only from a technical point of view but also a business point of view. Optimization is not just about making your site attractive to search engines; but more importantly, it is about making it attractive to the real users who will visit your site and buy your products

In this post, I will discuss a few tips that can help you properly optimize your most important pages: home page, category pages, product pages and category pages.

Home page

Home pages present so much unexpected and exciting content to the users. No wonder they are the most visited pages on the domain. These pages are also where the majority of the search engine algorithms work. Since they are clearly visible and indexed, they will be the first thing a future Googlebot will see when visiting your website

Your home page has three main responsibilities.

1. Make it accessible to search engines. This means that it has to be easy for the search engines to provide information about your page and even index it. The simplest solutions are:

2. Allow search engines to index and qualify the page

3. Allow search engines to discover the most important content of your page (i.e.: article, blog, shopping cart, etc.)

Offer something to search engines (e.g.: your logo, descriptions of your products, etc.). Google traditionally won’t index pages with embedded Flash, JavaScript, frames or redirects. The system of web pages should be reserved for pages that add value to users and that will help them to discover your site. To search engines, your home page will be the most important page in your website and one of the most important pages in your domain. Fortunately, your home page presents a great opportunity to give more value to users and search engines by adding links, listings, testimonials and other valuable content to your pages.

Category pages

Your business also wants to provide more value to its users so that they will remember your site for further business transactions. Category pages present an additional opportunity to show informational content to the users so that they can still discover the products and services of your company while having a chance to buy them. You should put a link to your category on each page of your website. You can use the keyword search box included in Google’s site search and provide something like that:Let me explain this better: Search category pages with the keywords “circuit simulator home services” and include a link to your category’s home page. Give users additional opportunities to discover your site by adding relevant or new product pages and sections (check the Product/Sell Pages Testing Tool inside Moz Pro).

Design

First and foremost a website needs to be clean, attractive and accessible. Websites that are difficult to navigate or look cluttered are not attractive and provide little value for users. There’s no sense in designing a primarily text-based site for search engines when users will most likely be viewing your website using screen readers. Therefore, you need to go the extra mile and provide lots of photos for your site.

Product Pages

Design is obviously a big issue when it comes to product pages. You need to look at your product pages from a search engine perspective and ensure that they are optimized for search engines. Optimizing product pages starts with ensuring that the URL has official product page type as well as given you the option of defining a custom URL. Obviously, if you have more than a few products, you need to define custom URL for each category of products. Also ensure you provides a good description of your products in English from the brand description page. This way you won’t confuse the users about what each product is.

The importance of making sure your site is optimized cannot be stressed enough. It is not all about addressing search engines’ problem with index capacity. It is also not just about promoting your site to make more visitors come to your site. This is just the tip of the iceberg — the iceberg that is your website.

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